June 27, 2010
The July issue of Martha Stewart Living is entitled “Amazing America,” dedicated to celebrating all 50 states. The 200th issue features California peaches, a Pennsylvania garden, and signature corn recipes from different states. Dana Gallagher photographed “States of Play,” an ode to the road-tripping days of the mid-20th century when state map textiles were popular souvenirs. Now collectibles, Gallagher and Martha Stewart Living show how the scarves, tablecloths, and handkerchiefs can add cheer to a home.
June 26, 2010
Have you gotten your copy of issue 05 of SPREAD|Artculture magazine yet? Created for, by, and about cultural instigators, it’s full of the latest in art, music, design, architecture, and more. We’ll be giving you inside looks into the magazine over the next month. If you haven’t already seen a quick overview, today we’re showing a photo-story by Matthew Welch. His dynamic dancers create tableaus full of tension and movement while outfitted in the cool, blue palette of denim.
June 26, 2010
Dozens of agencies, magazines, and design firms were at Le Book Connections to meet and mingle with old and new clients alike in the historic Puck Building. Bernstein & Andriulli had two booths over the two-day event, displaying artist’s work on four computer screens. The best in photography, illustration, interactive, hair, make-up, and styling, and more scrolled through the interactive presentations. Don’t forget to subscribe to our blog, read our Tumblr, follow us on Twitter, and friend us on Facebook!
June 25, 2010
Gatorade took a new turn in its branding strategy last year by renaming itself “G.” Its latest offering is a line of performance drinks called “The G Series.” A set of 3 drinks aims to help athletes perform their best – 01 Prime is meant provides a boost of energy before activity, 02 Perform is the Gatorade Thirst Quencher taken during movement, and 03 Recover helps athletes rehydrate and aids muscle recovery after exercise.
Joachim Ladefoged worked with TBWA\Chiat\Day to photograph the print campaign. The first round of advertisements released include three-time Olympic gold medalist and record-setting sprinter Usain Bolt, NBA all-star player Dwight Howard, and NFL quarterback and 4-time MVP Peyton Manning. The black and white images of the elite athletes shows them imbibing the performance drink while training and competing.
Says Art Producer Debra Rosen, “Working with Joachim was an unbelievable experience. We had very little time with the athletes and Joachim still managed to capture beautiful, poignant imagery in every single shot. His positive attitude makes him a joy to work with and his incredible talent makes for flawless artwork.”
June 24, 2010
Stephen Wilkes continues his collaboration with McCann Erickson for the latest Verizon advertising campaign. The ads feature energetic fans from around the globe cheering on their favorite World Cup team. Each Verizon ad that Wilkes works on shoots anywhere from 50-300 people at a time. For the World Cup campaign, Wilkes worked in segments of large group shots of fans from each each nation, arranging them all together in the end in almost a mosaic-like composition.
June 24, 2010
The FIFA World Cup kicks off in less than a week. The 3D Agency, formerly known as Candylab, adds to the World Cup excitement by creating heroic sculptures of the 12 most popular football stars for Nike’s “Write the Future” campaign. Anatomically correct models were built in CG and then transformed into life-sized sculptures that are displayed prominently in Nike Town stores around the world. The CG football players are also featured in Nike print advertising campaigns.
Director/Producer John Moffett explains, “It was a real challenge to get all the players created within the time frame as well as making sure that they were ready to be shipped out as assets to agency’s world wide. Seeing them as real life sculpts in the Nike Town Oxford circus has given everyone involved a real sense of achievement.”
June 1, 2010
Thornberg & Forester designed and animated a motion billboard for Disney’s Mary PoppinsBroadway musical, working with agency Serino Coyne. The simple yet bold design on 47th street and Broadway stands out among the maze of flashing lights in Times Square.
Chief Creative Office of Serino Coyne Sandy Block says, “In what is the most advertising-inundated location in the world, how better to evoke the larger-than-life magic of Disney’s MARY POPPINS than with the biggest sign you could possibly imagine: a 230-foot high by 80-foot wide, 12-screen, digital display with 15,000 square-feet of LED power. Now, put that in front of 100,000 visitors every day at the epicenter of the most popular New York City hub, and you’ve got yourself the perfect match-up of show and signage.”