February 24, 2011
Chicco , an Italian company specializing in baby products, is launching a new campaign in Times Square to familiarize American customers with its products and its name. The campaign invites parents to film short videos of their babies correctly pronouncing the company’s name, “KEE-ko”, and to post the videos to the Chicco site where they could end up on a massive billboard in Times Square. Andrew Bannecker created illustrations of Times Square for the billboard and website.
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February 24, 2011
This spring Target will re-release 34 of its best-loved dresses from their designer collaborations of the past 5 years. Justin Hollar photographed pieces from the highly anticipated collection for the March 2011 issue of Marie Claire. Hollar shot two models on location at his studio in Williamsburg, Brooklyn. The collection, called “Designer Collective”, will feature dresses by Proenza Schouler, Thakoon, Rodarte, Zac Posen and more. For those that missed the dresses their first time around it’s a second chance to grab them for less than $50 each. The collection will go on sale March 13th.
The March 2011 issue of Marie Claire with Miley Cyrus on the cover is on newsstands now.
See more of Justin Hollar’s photography here.
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February 23, 2011
Bernstein & Andriulli is pleased to welcome aboard new artists We Are The Rhoads. Sarah and Chris Rhoads are a husband and wife photography team who travel and work in a variety of unique environments. Explorers to the core, they see the world for all its beauty, humor and whimsy. Chris’ love for photography grew from having a camera in tow while touring throughout the world as a bass player. Sarah has always had a natural affinity and curiosity for people and stories; and says photography chose her at an early age. They are excited about creating imaginative imagery for their clients and do so with a great deal of passion, charisma, and excitement.
See We Are The Rhoads’ full portfolio here.
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February 23, 2011
For New York Fashion Week director Michael Palmieri filmed model-turned-street style photographer Hanneli Mustaparta in the days leading up to the Tory Burch Fall 2011 presentation. Produced by Burch, the video offers a glimpse into the chaos of Fashion Week. Hair and makeup artist Liam Dunn worked with Hanneli to create a fresh and easy look.
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February 23, 2011
Gillian Laub photographs the town of Braddock, PA and its controversial mayor John Fetterman for this Sunday’s New York Times. Laub photographed Fetterman and his wife and son as well as residents of Braddock. Once a booming town, the collapse of the steel industry in the 1980s left it impoverished and dilapidated. Fetterman is working to change that by launching social change through art. The town has hosted several art installations, opened its first art gallery, and is growing organic produce in the shadow of the abandoned steel mill. Fetterman says of his work, “We use art to combat the dark side of capitalism.” In 2009, Levis promoted their line of work clothes by using Braddock as a backdrop for the campaign.
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February 15, 2011
This Valentine’s Day M&Ms is giving customers the chance to personalize the candy for their loved ones. Customers can have special messages written or photographs imprinted on a candy piece. Kareem Black photographed a life-like M&M to promote the special. The candy appears reclining on a table with an example of a personalized message written across its back.
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February 13, 2011
The luxury cosmetics and skincare company Borghese is celebrating the 25th anniversary of the brand’s most iconic product, FANGO. Alan Cresto was commissioned to photograph Do You Fango? an ad campaign solely dedicated to the time-tested product and its Italian heritage. FANGO is made from mineral laden Tuscan mud, which has been used for its healing properties since the 14the century.
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February 13, 2011
Bernstein & Andriulli is pleased to welcome photographer Chris Opel. Opel’s work has been featured in Elle, Vogue, D, Vanidad Commons And Sense, YesPlease and various other magazines throughout the world. Born and raised in Southern California, his work has been inspired by the free-spirited energy of the 70s and 80s. He attempts to capture this vibe in his fashion and lifestyle work by traveling to beautiful locations and shooting models doing the things they love to do while being themselves. Opel focuses on capturing authentic and natural images of real moments in real time.
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February 13, 2011
Radio Shack’s latest campaign features animated creatures showing off the store’s latest mobile offerings with the tagline “The Shack helps you get mobile.” 12foot 6 collaborated with Butler Shine Stern & Partners (BSSP) on the spots, now airing on television and the web.
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February 9, 2011
The tote bag has become a ubiquitous icon of the green movement in recent years. As consumers attempt to reduce the use of plastic bags, the tote bag has seen a surge in popularity. Jitesh Patel was inspired by this rise in popularity to create The Tote Bag Book, a showcase of totes from illustrators and designers around the world.
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February 9, 2011
Each year, the Society of Illustrators recognizes the top achievements within the field of illustration. Exhibitions and awards encompass all genres, media and level of expertise, from students to lifetime Society members. Illustrators 53: Book and Editorial Categories will recognize illustrations used in or for the cover of books and work commissioned for newspapers, magazines, medical or scientific journals, and online magazines.
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February 9, 2011
LG’s “Life’s Good” is a global marketing campaign to promote LG products through good news. The lynchpin of the campaign is “Gil” the fuzzy and happy LG Good News Ambassador currently living on a 47ft tall wrap-around HD billboard in Times Square. Bigshot Toyworks created the character design for Gil in partnership with Young & Rubicam and North Kingdom. The campaign incorporates a mix of good news from RSS feeds and text or tweet messages sent by passersby. Gil’s behavior changes as he responds and reacts to the messages broadcast on the billboard.
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February 9, 2011
Ilovedust has released the “Black Book”, a collection of their work from the past year. The design boutique wanted to create something fresh and innovative. The 44-page book comes in die-cut slipcase, which is covered in a combination of gold and black foil stamps. Included inside are global projects for big companies like Nike and Kiehl’s as well as smaller projects for independent companies that Ilovedust supports in their local community in East London.
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February 9, 2011
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Hyundai is releasing a hybrid version of the Sonata later this year. They aim to introduce consumers to their first hybrid car in a series of new ads shot by Michael Schnabel. The humorous tagline “It’s 2011. So Why is This Our First Hybrid?” appears as Hyundai is explains why it has taken them so long to enter the hybrid market.
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February 9, 2011
John Hendrixprovides the illustrations for a new book on Civil War hero Sarah Emma Edmonds. Nurse, Soldier, Spy: The Story of Sarah Edmonds, A Civil War Hero is written by Marissa Moss and aimed at readers ages 8-12. Edmonds was 19 when she disguised herself as a man so she could join a Michigan army regiment and battle the confederacy. She was a soldier and spy on the battlefield and later became a spy. Edmonds’ incredible comes alive in this fast-paced and exciting book.
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