June 22, 2012

JEFF NISHINAKA FOR BULWARK

Jeff Nishinaka creates an elaborate and intricate sculpture for Bulwark. The apparel company specializes in high-end, fireproof protective clothing for industries such as oil and gas, electrical, and manufacturing. Nishinaka was commissioned to sculpt an industrial worksite completely out of paper. The 3D sculpture features a facility with oil derricks, electrical switches and piping systems, and paper people scattered throughout. The project took eight months of intense work by Nishinaka to create. The final sculpture measured ten feet long and more than twelve feet tall.

The project is promoted in Bulwark’s film 451˚. The thought-provoking film features Nishinaka’s creative process, close-up and aerial views of the sculpture, and the finally, its destruction. The sculpture was burned to remind people of Bulwark’s purpose—to protect workers from fire. The destruction serves to reinforce the idea that people, like paper, are fragile. The film ends with the phrase “Because people aren’t fireproof” written on the screen.

See more of Jeff Nishinaka’s portfolio here.