June 27, 2012
Joey L. photographs cultural taboos for a new campaign for the National Geographic Channel. The campaign promotes the new season of the channel’s documentary series Taboo. The show explores customs or practices that are acceptable in some cultures but are forbidden, illegal, or shocking in others. The featured ad depicts “puppy play,” which involves subjects who enjoy dressing up as dogs and getting in touch with their deep animalistic instincts.
Joey L. collaborated with production company Variable on the integrated shoot at B2Pro studio space in New York City. The team from Variable shot video while Joey L. focused on the stills. The set was made up of an old barn wood floor and a hand-painted background. In pre-production, Joey L. and the crew discussed how to present “taboo” best in the images, staying far away from smutty or dirty-looking photographs. Joey L. says that while their passions may be dark, weird, or shunned by society, “these brave souls are willing to show it to the world and share their story on national television. These are subjects who we want to approach as humanistic portraits. Dignified.”
Taboo airs Sunday nights on National Geographic Channel.
See more of Joey L.’s photography here.
This post is also available in: Chinese (Simplified)